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Marketing Materials
Our marketing resources can help you inform allergy sufferers in your area that you offer the help they need.
Patient Brochure (for allergies and asthma) (Download sample-PDF)
Patient Brochure (for food allergies) (Download sample-PDF)
These full color, high resolution brochures are designed to explain the benefits of AllergyEasy to potential patients. Display them in your waiting room, give them to your allergic patients or distribute them at health fairs. Call today to order your brochures. (FREE with serum orders.)
Exam Room Poster (allergies and asthma, 18in x 24in) (view sample-PDF)
NEW: Exam Room Poster (food allergies, 18in x 24in) (view sample-PDF)
Display this poster in your waiting or exam rooms to introduce your patients to AllergyEasy. Call today to order your posters. (FREE to AllergyEasy physicians.)
Sample Web Page
Add this page to your website to help patients learn more about your allergy program. The simple code allows you to easily customize the layout/verbiage as needed.
Print Advertisements (sample ad)
Running ads in local publications can be a good option for attracting new patients. Remember that most people need to see an ad multiple times before they act, so consider running your ad over the course of several months (preferably during the peak allergy seasons of spring and fall).
Most publications have a design department that can help you create an ad to suit your clinic’s allergy program. To see a sample ad, click the link above.
Press Releases
Get free publicity by using a press release to inform the media about your allergy program. Write your own press release (see instructions and samples below) or contact us if you would like our public relations specialist to write one for you.
The red text in the sample press releases is geared to our home allergy clinic and should be changed to reflect your clinic’s information.
Instructions for writing a press release
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Sample Press Release A: DOOZEY OF AN ALLERGY SEASON ON ITS WAY
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Sample Press Release B: CLINIC OFFERS KID-FRIENDLY SOLUTION FOR ALLERGY/ASTHMA
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Sample Press Release C:UNDER-THE-TONGUE DROPLETS PROVIDE LONG-SOUGHT SOLUTION FOR FOOD ALLERGIES
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Sample Press Release D: A NO-FUSS SOLUTION TO PET ALLERGIES
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Newspaper Columns
For more free publicity, offer to write a series of allergy-related columns for your local newspaper. Submit them with a physician photo as well as contact information for your clinic. Many newspapers welcome the “expert” content.
If you already advertise with a newspaper, you have even more leverage for getting your column in print. Start with your ad rep, and ask if he or she can help you get your column published. Remember that your columns will likely pack the biggest punch if they run in spring or fall, so contact the newspaper a month or two in advance of these seasons. You can write your own columns or tweak these samples to fit your clinic.
Sample Newspaper Columns: 3-part series
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